Floyd Sanchez

“ A good designer (or for that matter, any individual worth working with) understands that talent only takes you so far. If you create effective, on-target work, but forget to press “save,” it likely isn’t worth that much. Designers aren’t artists. The latter explore—sometimes with careless abandon. The former are involved in a less freewheeling pursuit that requires professionalism and a proclivity for good housekeeping. ”